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Alexander Hatala

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Tag: gtm

Google Analytics 4 Will Be Make-Or-Break For Data & Marketing Teams in Q2 2023

Posted on November 24, 2022November 25, 2022 by Alexander Hatala

Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property. The message UA users have been seeing since January 2022. Universal Analytics is sunsetting in is officially sunsetting July 2023. Universal Analytics will be a thing… Continue reading

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