Let’s talk about something new and pretty under the radar: Microsoft Clarity now hooks into Google Ads. They haven’t published any official how-to guides yet, but I’ve been playing around with it, and it’s simpler than I expected. Once it’s hooked up, you can view session recordings tied directly to your ads. No more guessing… Continue reading
I have been using ChatGPT to deploy highly customized Google Ads Script with pretty amazing results. Weather based bidding, for example, we want to modify bids for specific campaigns if the weather forecast is rainy within our targeting locations. It came back with a seamless API integration using OpenWeatherMap. No more wasted dollars on rainy… Continue reading
