Let’s talk about something new and pretty under the radar: Microsoft Clarity now hooks into Google Ads. They haven’t published any official how-to guides yet, but I’ve been playing around with it, and it’s simpler than I expected. Once it’s hooked up, you can view session recordings tied directly to your ads. No more guessing… Continue reading
Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property. The message UA users have been seeing since January 2022. Universal Analytics is sunsetting in is officially sunsetting July 2023. Universal Analytics will be a thing… Continue reading
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