I have been using ChatGPT to deploy highly customized Google Ads Script with pretty amazing results. Weather based bidding, for example, we want to modify bids for specific campaigns if the weather forecast is rainy within our targeting locations. It came back with a seamless API integration using OpenWeatherMap. No more wasted dollars on rainy… Continue reading
Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property. The message UA users have been seeing since January 2022. Universal Analytics is sunsetting in is officially sunsetting July 2023. Universal Analytics will be a thing… Continue reading
A question was recently brought up in an SEO group about methods to gather keyword volume for when investigating a niche or going after a long-tail keyword. You could use tools like SEMRush, Ahrefs, or other paid platforms. Others suggested Google’s Keyword Planner tool, and some said it’s impossible to get accurate keyword volume until… Continue reading
I’ve helped launch digital strategies for dozens of smaller, brick-and-mortar stores as well as startups working with a tight budget. Here’s my low-budget ‘must-have’ tools and services that every serious business needs: Productivity & Collaboration Software: Google Workspace (Formerly G-Suite), starting at $6.00 a month, there’s no other option at this price point and ease of… Continue reading
