Alexander Hatala | Official

Recent Posts on AlexanderHatala.com

  • China Owns Your Baby Monitor Feed and Data – Real Life OSINT
    by Alexander Hatala
    The “hacked baby monitors” news piece is making the rounds again, as they routinely do. Sure, it happens, but it’s an infrequent occurrence. However, something is much more commonplace and dangerous that most users and parents might be unaware of. Let’s see what we find using a bit of OSINT (open source intelligence) and the… Continue reading
  • Using ChatGPT to Create Highly Customized Google Ads Script
    by Alexander Hatala
    I have been using ChatGPT to deploy highly customized Google Ads Script with pretty amazing results. Weather based bidding, for example, we want to modify bids for specific campaigns if the weather forecast is rainy within our targeting locations. It came back with a seamless API integration using OpenWeatherMap. No more wasted dollars on rainy… Continue reading
  • Google Analytics 4 Will Be Make-Or-Break For Data & Marketing Teams in Q2 2023
    by Alexander Hatala
    Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property. The message UA users have been seeing since January 2022. Universal Analytics is sunsetting in is officially sunsetting July 2023. Universal Analytics will be a thing… Continue reading
  • Getting Accurate Keyword Volume For SEO Research
    by Alexander Hatala
    A question was recently brought up in an SEO group about methods to gather keyword volume for when investigating a niche or going after a long-tail keyword. You could use tools like SEMRush, Ahrefs, or other paid platforms. Others suggested Google’s Keyword Planner tool, and some said it’s impossible to get accurate keyword volume until… Continue reading
  • Can You Identify AI Generated Images?
    by Alexander Hatala
    Learn how to spot deepfakes, AI-generated images, fake profile pictures, and more with our detailed info-quiz. OSINT is a growing industry that’s in high demand- follow our blog to get industry insights and case studies.

Recent Case Studies & Insights

Alexander Hatala is an American entrepreneur and co-founder of Custom Design Partners, a digital strategy firm in Jacksonville, Florida. His core subjects are consumer behavior, digital analytics, customer retention, and conversion rate optimization. Alexander works within a wide variety of industries of all sizes and is often an independent consultant for digital operations and strategy for private and nonprofit organizations.

About Alexander Hatala

Custom Design Partners

Co-founder and digital director of Custom Design Partners, located in Jacksonville, Florida. 2017 – present.

  • Manages enterprise level clients, including their digital operations, strategy, and technology stack.
  • Specializes in high-volume eCommerce and omnichannel lead generation web platforms.
  • Tag/tracking integration and management with industry software.

Education & Achievements

Riverside Military Academy 2010-2012

Network Engineering and Security at Florida C. College, changing paths to digital strategy.

Google Ads Partner 2019 – present

Alexander’s Linkedin

Case studies, resources, and insights from Alexander’s current and past experiences with all-things-digital are posted throughout this website. Feel free to take a look around or contact Alexander through the social media profiles below.

Alexander attended Riverside Military Academy and currently resides in Jacksonville, Florida. He lives alongside his partner of seven years, Juleigh Vargas, and their daughter Sadie Leigh. Originally studying network engineering and security, he quickly found to have more interest in human psychology combined with his IT background. Digital marketing and strategy then became his main focus, and ultimately helped co-found Custom Design Partners.