Alexander Hatala is a seasoned digital marketing strategist with over 15 years of experience in Martech, Adtech, analytics, and digital operations. As the Director of Marketing Technology at Loud Canvas Media, Alexander leads innovative strategies to streamline operations, enhance client satisfaction, and drive business growth.
Previously, Alexander co-founded Custom Design Partners, a digital strategy firm in Jacksonville, Florida, where he specialized in consumer behavior, business intelligence, and digital transformation. His expertise spans industries of all sizes, providing tailored solutions for private and nonprofit organizations alike.
Recent Case Studies & Insights
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- eCommerce Fraud Analysis & Prevention Strategies – 2021 Case Study @ Custom Design Partners Blog
- Relationships are the foundation of a fruitful affiliate program – ThriveGlobal
- Track File Downloads In Google Analytics 4 With Custom Events – Custom Design Partners Blog
- Create Quick & Free eCommerce Popups With Google Tag Manager – Custom Design Partners Blog
Alexander Hatala is an American entrepreneur and co-founder of Custom Design Partners, a digital strategy firm in Jacksonville, Florida. His core subjects are consumer behavior, digital analytics, customer retention, and conversion rate optimization. Alexander works within a wide variety of industries of all sizes and is often an independent consultant for digital operations and strategy for private and nonprofit organizations.
About Alexander Hatala
Director of Marketing Technology at Loud Canvas Media
Co-founder and Digital Director of Custom Design Partners (2017–2024)
- Leads enterprise-level clients through digital operations and technology integrations.
- Specializes in high-volume eCommerce and omnichannel lead generation platforms.
- Implements advanced tracking and analytics solutions using industry-leading tools.
Education & Certifications
- Riverside Military Academy (2010–2012)
- Florida Career College: Studied Network Engineering and transitioned to Digital Strategy.
- Google Ads Partner (2019–Present)
Case Studies & Insights
Explore case studies, thought leadership articles, and practical resources from Alexander’s extensive experience in digital marketing and operations throughout this website.
Whether you’re looking to optimize your business’s digital presence or gain insights into cutting-edge marketing technologies, Alexander’s content offers valuable expertise and actionable strategies.
Personal Life
Alexander resides in Ponte Vedra Beach, Florida, with his daughter Sadie. He is passionate about blending his IT background with human psychology to create impactful marketing strategies. Outside of work, he enjoys spending quality time with his family and exploring new technologies.